For whatever reason (crazy work schedule, motherhood, trying to be a Metallica groupie) I have been absent from the blog for a while. During that time, it seems that nearly every cast member of MTV’s decade-old hit reality show The Hills has started promoting meal-kit delivery services. Furthermore, it seems that Facebook’s has unveiled a new algorithm with the sole purpose of flooding my feed with these meal-kit ads despite the fact that I have never ordered one, expressed interest in them on social media, or otherwise “liked” them.
Photo by Tayhart Photography
First I scrolled by Lauren Conrad in a cute pink peasant top in her perfectly spotless (read: unused) white and stainless steel kitchen happily unpacking a Hello Fresh box. Not 24-hours later, I scrolled past Lo. (You’re asking yourself “who?” and I did, too, but I’d recognize that silly name and deer-in-the-headlights facial expression anywhere.) Lo from The Hills. What? Really?
If you’re Hello Fresh, you really have to ask yourself: If Lauren Conrad is promoting your product do you also really need Lo promoting it, too? That’s like getting Stephen Curry to promote your new line of high-end athletic supporters and then also signing the guy who serves Gatorade to the Golden State Warriors to do a later-aired ad for the same product. You like that sports reference? That’s basically just to impress my husband in case he ever breaks away from his Fantasy Football line-up or ESPN.com and reads this blog.
I am not saying I have anything against meal-kit delivery services. I might even be willing to try one someday. I just think some of these advertising choices are a little bizarre, and trying to convince me that Lauren Conrad’s busy schedule as a mom, designer, or whatever you call her, is anything like my life or the lives of the other real-life working moms I know just doesn’t work.
Real-life working moms don’t cook in gorgeously clean kitchens while wearing adorable pink peasant tops. They cook in kitchens with appliances smudged with tiny finger prints, while still in a pencil skirt from the office, but in a Fleetwood Mac shirt with no bra because their toddlers are begging for snacks before they can completely change out of their work clothes.
I haven’t been on Facebook for a few hours, but I can almost guarantee that when I do, something special will be waiting in my feed. It will be Spencer and Heidi standing in a pristine kitchen, unpacking a cardboard box and talking about how Hello Fresh saves them so much time in their packed schedules of juice cleanses, plastic surgery consults, and anal-bleaching appointments.